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U.S. orders Web cookies pulled

Published on .

The Office of Management & Budget ordered all government agencies to cease using cookies to track Web site visitors and ad exposures, a move that could leave the government buying millions of dollars in Web ads with little knowledge about who sees the ads or sites. Web advertising experts said that without the cookies, anti-drug, military and other functions will have only limited, complex methods for tracking reach and frequency. The OMB directive allows cookies only when the need is "compelling."

Copyright June 2000, Crain Communications Inc.

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