The U.S. Postal Service named three New York ad agencies to handle advertising directed at minority and ethnic markets. Incumbent Bravo Group, a Young & Rubicam unit, was awarded a new contract for marketing to Hispanic-Americans; Chisholm-Mingo, for advertising to African-Americans; and Asianese Partnership, for advertising to Asian-Americans. Spending plans were not disclosed. Each agency will operate under a one-year contract, which is renewable on a year-by-year basis for an additional four years.
Copyright September 2000, Crain Communications Inc.