The U.S. Postal Service is nearing the end of a review and agency consolidation for its $139 million account and could announce winners as soon as mid-month. Competitors for the account include Leo Burnett
USA, Chicago; and FCB Worldwide and Grey Worldwide, both New York. Several minority agencies teamed with those agencies and specialty marketing shops, including Draft Worldwide and Frankel, Chicago. The Postal Service currently splits its account among FCB, handling creative; Y&R, media buying; Caroline Jones Advertising, African-American work; Frankel, retail/Internet; and Draft, direct marketing.
Copyright June 2000, Crain Communications Inc.