U S West Communications breaks new brand advertising by N W Ayer & Partners, New York, next week during the Super Bowl. The TV and print advertising will carry the tagline "Life's better here" and will run in all 14 of U S West's markets. Ayer won the estimated $60 million U S West account last November. The agency had previously handled advertising for AT&T Corp..
Copyright January 1997, Crain Communications Inc.