U S West breaks campaign

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U S West Communications breaks new brand advertising by N W Ayer & Partners, New York, next week during the Super Bowl. The TV and print advertising will carry the tagline "Life's better here" and will run in all 14 of U S West's markets. Ayer won the estimated $60 million U S West account last November. The agency had previously handled advertising for AT&T Corp..

Copyright January 1997, Crain Communications Inc.

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