U S West picks DDB Needham

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U S West, Englewood, Colo., named DDB Needham Worldwide, Chicago, to handle its estimated $60 million account. DDB Needham beat out finalists Bozell Worldwide, Seattle; and Campbell Mithun Esty and Martin/Williams, both Minneapolis. Incumbent N.W. Ayer & Partners, New York, had declined to participate. DDB Needham emerged the winner despite possible conflicts. DDB Needham, Dallas, handles the account for new telecommunications marketer Level 3 Communications; Omnicom Group sister agency Focus handles consumer advertising for Qwest Communications.

Copyright June 1998, Crain Communications Inc.

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