U S West Marketing Resources, Denver, Colo., will promote its "Your Value Card" program to 400,000 Phoenix-area households this week. The electronic shopping card will be free to customers. Upon use at point of sale, card information is collected both by retailers and U S West
so discounts and custom-marketing programs can be applied to target customers. U S West launched a similar program in Denver in February, where the cards have since been involved in 1.4 million transactions and generated in excess of $27 million in revenue for businesses involved.