U.S. WINNERS: DEUTSCH LEAVES MARK AGENCY'S PORTFOLIO SHOWS PENCHANT FOR PUNCH LINES THAT MAKE 'EM BUY

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Among Deutsch's series of spots depicting the shopping experience at Ikea, bride-to-be in "Getting married" notes they "still don't have a bed" while the nervous groom shows the pressure/

In TV effort for Rainier beer, "Pray for rain" theme was driven home by prayers from folks like Judge, who hopes his tattoo never faces and "the Black Hills of South Dakota never change."

"Hey Diddle, Diddle" nursery rhyme provides playful tone for Oneida Silversmiths in this print execution.

Hard to believe with this colorful illustration, but Swatch stop watches were invented and calculated to get wearer from here to there," until the end of Time."

Black & white-& gold- magazine ads for Lilyette lingerie get "underneath" the wearer with personal-appraisal copy statements: "...except when she's mad at me. Then I'm 'just like my father,'"

Comedian Chris Elliot is "on the road" for the National Cable TV Assn. to tell construction workers-and viewers- about the "whole spectrum of cable."

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