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Also outside the U.S.

Published on .

Leading French retailer Pinault-Printemps-Redoute, Paris, is reviewing its $90 million global media account. The short-list includes Omnicom Group-owned Optimum Media Direction, which has held the account since 1993, and WPP Group-owned MindShare and Publicis-owned Optimedia.

Ford Motor Co., Dearborn, Mich., will sponsor the 2001 Canada Games, an amateur sporting event next summer in Ontario. Ford said its cost is more than $540,000.

Copyright July 2000, Crain Communications Inc.

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