Ubid.com kicks off $20 mil effort

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Ubid.com, an e-commerce site, launches a $20 million campaign from Kirshenbaum Bond & Partners this week. The spots will run on TV and radio in Atlanta, Houston, New York and Sacramento. The tagline: "It's time for a whole new way to shop. Ubid.com, where you set the price."

Copyright November 1999, Crain Communications Inc.

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