In addition to the 30-second spot, an online component will be featured on CBS SportsLine.com. The ad was
The spot, created by Bagby and Co., Chicago, also will air throughout the fall during telecasts of the U.S. Open Tennis Championships, college football and the National Football League on CBS. The campaign is part of a deal with SportsLine under which uBid also becomes SportsLine's auction partner. Terms were not disclosed. -- Adrienne Mand
Copyright August 2001, Crain Communications Inc.