uBid, StudentAuction.com, combine for cross-promotions, cross-trafficking

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DormNow.com, operator of StudentAuction.com, and uBid.com, a business-to-consumer auction site, have agreed to a cross marketing and promotional deal that includes strategic placement on each of their Web sites a direct link between the two auctions, thus allowing each site to draw upon the other's traffic. The agreement with uBid.com aims at establishing StudentAuction.com as a major presence in the online college community.

Copyright October 1999, Crain Communications Inc.

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