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UDV appoints Lowe for Smirnoff in Australia

Published on .

SYDNEY-- Lowe Hunt & Partners has been appointed by United Distillers Australia (UDA) to handle above-the-line advertising for Smirnoff vodka following local and international realignments, according to Smirnoff Brand Manager Bianca Teo. Billings were not disclosed.

Lowe Hunt & Partners was created earlier this month following a partnership agreement between Lowe & Partners Worldwide and Lionel Hunt.

The appointment comes a few weeks before the Australian distribution for several major liquor brands--including Smirnoff, Bailey's and Malibu--shifts from Swift & Moore to UDA on March 1.

UDA is the Australian arm of United Distillers & Vintners (UDV), a global client of Lowe & Partners Worldwide and part of Diageo, a company formed by the merger of Grand Metropolitan and Guinness in 1997.

Copyright January 1999, Crain Communications Inc.

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