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UDV breaks Campari campaign

Published on .

United Distillers & Vintners, Fort Lee, N.J., a unit of Diageo, today breaks a $4 million outdoor campaign in Chicago, Miami, New York and San Francisco for its Campari aperitif. The effort features nude models body-painted Campari red and accessorized with strategically placed oranges. Mullen, Wenham, Mass., handles.

Copyright June 1998, Crain Communications Inc.

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