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UMBRELLAS CAN'T RESIST THE BEAT

Published on .

Convinced it doesn't need shipboard shots or live action to sell "Fun Ships" cruises, Carnival Cruise Lines rolled a new $20 million campaign last week featuring two new computer-animated spots. Cooper HMS, Miami, and Digital Domain, Venice, Calif., created the ads, in which starfish, beach chairs and umbrellas dance to calypso music as a Carnival ship sails in the background.
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