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Uncle Ben's signs Olajuwon

Published on .

Uncle Ben's, Houston, announced Wednesday it has inked a three-year deal with basketball star Hakeem Olajuwon of the NBA champion Houston Rockets. Olajuwon will represent Uncle Ben's products and other brands owned by the rice producer's parent company, Mars Inc., McLean, Va. Executions such as endorsements and promotions are being planned with agency of record D'Arcy Masius Benton & Bowles, New York.

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