UNDERWATER WORLD TAKES THE PLUNGE

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Underwater World, an interactive live sea aquarium opening early next year at Pier 39 in San Francisco and Mall of America, Bloomington, Minn., seeks sponsors on various levels. The virtual dive attraction operated by Tarlton Aquastar, Irving, Texas, offers sponsorship opportunities including on-site signage, product promotion and participation in targeted events at costs ranging from $75,000 to $350,000. EvansGroup, Dallas, coordinates. Contact: (214) 691-6491.

NFL Players Super Shoot-out is scouting sponsors for its Jan. 23 pre-game Super Bowl XXX golf and basketball events in Phoenix starring 40 football players. Available: presenting sponsorship of the NFL Players Super Shoot-out Golf Tournament ($125,000); title sponsorship for the NFL Players Super Hoops Shoot-out basketball tournament ($60,000); and lower-level sponsorships for both events starting at $3,500. Already participating: Kraft Foods, Nabisco Foods Group, General Mills, Quaker Oats Co., PING and Planet Hollywood. The Lazin Group, Chicago, coordinates. Contact: (312) 642-5600.

Gulfstream Park, Hallandale, Fla., wants to run with sponsors for its 57th thoroughbred racing season, Jan. 3 through March 16. Events include the Florida Derby in a series of races leading up to the Triple Crown; season attendance at the racetrack exceeds 650,000. Sponsorship packages include on-track signage and corporate presence within race facilities including media exposure. Costs range from $15,000 to $350,000. Contact: (305) 457-6185.

Unlimited Racing Commission, Seattle, seeks one title helicopter "sky cam" sponsor for its 1996 hydroplane boat racing series from May through October. Sponsorship cost of $50,000 includes on-site presence and exposure on ESPN and ESPN2; more than 1 million spectators are expected to attend approximately a dozen races. Contact: (206) 870-8888.

Greenlight: The 1995 Renewable Energy Education Conference slated for Nov. 3 and 4 at Endicott College, Beverly, Mass., is looking for tie-in sponsors to the first annual national solar and renewable power event. Opportunities include on-site promotion and publicity; costs include contributions of product coupons, samples and demonstration products. Already participating: Tom's of Maine, Body Shop and Recycled Office Products. Contact: (508) 927-0585, ext. 2140.

Metro Atlantic Conference Basketball Tournament, Albany, N.Y., wants to line up presenting and associate sponsors for its men's and women's Division 1 college basketball championship scheduled for March 1 to 4. Major sponsorship packages range from $15,000 to $75,000; minor sponsorship costs are $2,500 and up. Sponsorship opportunities include on-site presence, product sampling and couponing, and coverage on ESPN. Already participating are Marine Midland Bank and Spaulding Sports Worldwide. Host Communications, New York, coordinates. Contact: (212) 867-2200.

Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.

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