The two committees, one of agencies and advertisers and the other of online advertisers, discussed issues including simplification of measurement and metrics, better communication with the media about online advertising effectiveness and the need to improve advertiser perceptions of online media.
The board is also being used as a way to advance Unicast's rich media formats, including the Superstitial. Participants expressed interest in making the Unicast ad unit a standard online advertising unit. -- Catharine P. Taylor
Copyright May 2001, Crain Communications Inc.