Unicast names Lot21 agency of record

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Unicast, a provider of non-banner, rich media advertising solutions, named Lot21, San Francisco, interactive advertising agency of record. The initial campaign focuses on raising awareness of Unicast's Superstitial advertising technology, which can be any size or produced in any creative format, to the company's targeted market of ad agencies, Web sites and portals. Billings were undisclosed.

Copyright November 1999, Crain Communications Inc.

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