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UNICAST TO PROMOTE ITS RICH-MEDIA FORMAT TO SPUR SPENDING

Published on .

(April 30, 2001) -- Rich-media company Unicast, New York, has formed the Unicast Advisory Board of agencies, advertisers and publishers to help boost online ad spending and promote Unicast's "superstitial" as a standard format. The board includes an agency and advertiser committee and a partner committee of Web sites. Members include Digitas, WPP Group's J. Walter Thompson, MindShare/ OgilvyOne Digital and Media Edge, Intel Corp., Philip Morris Cos.' Miller Brewing Co., Nextel, Universal Studios, AOL Time Warner, Terra Lycos, Excite@Home, Walt Disney Internet Group, Snowball.com, Viacom's CBS SportsLine, Mplayer Entertainment Network, American Greetings and Accuweather.

Copyright April 2001, Crain Communications Inc.

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