(April 30, 2001) -- Rich-media company Unicast, New York, has formed the Unicast Advisory Board of agencies, advertisers and publishers to help boost online ad spending and promote Unicast's "superstitial" as a standard format. The board includes an agency and advertiser committee and a partner committee of Web sites. Members include Digitas
, WPP Group's J. Walter Thompson, MindShare/ OgilvyOne
Digital and Media Edge, Intel Corp., Philip Morris Cos.' Miller Brewing Co., Nextel, Universal Studios, AOL Time Warner, Terra Lycos, Excite@Home, Walt Disney Internet Group, Snowball.com, Viacom's CBS SportsLine, Mplayer Entertainment Network, American Greetings and Accuweather.
Copyright April 2001, Crain Communications Inc.