(May 21, 2001) -- Unicast, New York, has added several Web sites to its Superstitial Certified partner roster for their support of the Superstitial rich-media ad format. They include: AmercianGreetings.com, iVillage.com, Nickelodeon Online properties Nick.com and Nickjr.com, Snowball Networks properties ChickClick, HighSchoolAlumni.com, IGN.com and Snowball.com, Terra Lycos properties Raging Bull, Lycos.com and Terra.com, and a number of properties from Walt Disney Internet Group Conde Nast's CondeNet properties, among others.
These sites are currently accepting and actively selling the Superstitial online ad format.
As partners of Unicast, these sites and networks will add the Superstitial to their rate cards as a stand-alone, standard advertising offering and will work with Unicast to regularly train their sales staffs in selling the Superstitial format. Partners also participate in regular co-marketing initiatives with Unicast, including research. -- Adrienne Mand
Copyright May 2001, Crain Communications Inc.