Unilever and Caola will co-operate on expanding the Helia-D line, which mainly consists of women's face creams. The manufacturers also plan to switch to using all natural ingredients in the products which already have an excellent reputation and high brand awareness within Hungary.
Under the terms of the agreement, Unilever will provide the marketing strategy and assist Caola in launching the product line outside of Hungary. Unilever is Hungary's biggest ad spender. No word yet on which advertising agency will handle the Helia-D account. Unilever splits its advertising account by brands, with McCann-Erickson Budapest responsible for its Eskimo ice cream brand, and Ammirati Puris Lintas handling other food and detergent accounts.