Unilever adds Lot21 as agency

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Consumer products marketer Unilever named Lot21, San Francisco, to design and implement a broadband marketing campaign in the Netherlands promoting Unilever's Axe fragrance. The campaign is to help build brand awareness and to drive registration for the annual Axe Phoenix Legends dance party held this year on the island of Ibiza.

Copyright October 2000, Crain Communications Inc.

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