×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Unilever adds Lot21 as agency

Published on .

Consumer products marketer Unilever named Lot21, San Francisco, to design and implement a broadband marketing campaign in the Netherlands promoting Unilever's Axe fragrance. The campaign is to help build brand awareness and to drive registration for the annual Axe Phoenix Legends dance party held this year on the island of Ibiza.

Copyright October 2000, Crain Communications Inc.

Most Popular
In this article: