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Unilever admits to ambushing Olympics

Published on .

SYDNEY -- Lever Rexona, the Australian division of Unilever, the world's largest advertiser, has admitted to using the Olympic symbol of five interlocking rings without the consent of the Australian Olympic Committee (AOC). As part of an out-of-court settlement with the AOC, Lever Rexona - which spends around $15m annually on advertising - has agreed not to use the symbol again. Lever Rexona used the "ambush marketing" tactic in an Omo laundry powder advertisement in the latest edition of Kerry Packer's Australian Women's Weekly, Australia's largest selling magazine with a circulation of about one million. The company included the Olympic symbol without authorization .

Ross Peterson, Lever Rexona chairman, said the use was "inadvertent". "There was no intention of linking our name or trademark with the Australian Olympic Team," he said.

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