Unilever ads for mosquito repellent break in Philippines

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MANILA--Unilever has unveiled a TV and print campaign in the Philippines for its newest product, the Vaseline Intensive Care Mosquito Repellent lotion.

The product launch is in response to the recent "dengue" epidemic, a potentially fatal disease caused by mosquito bites, which has resulted in several deaths in the Philippines.

"It is a breakthrough product because it has triple lipid complex. It is also the most affordable mosquito repellent lotion in the market," says a company official. The substance moisturizes the skin while protecting it from mosquitoes.

The ads, created by McCann-Erickson Philippines, use the endline: "Nosquitoes (a shortened version of No to mosquitoes). Yes to Healthy Skin!"

The ads also highlight that the product is the "only mosquito repellent lotion that has a pleasant-smelling fragrance."

Copyright November 1999, Crain Communications Inc.

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