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Unilever gives Botway net TV

Published on .

Unilever consolidated its $360 million national TV buying account--broadcast and cable network and syndication--with Botway Group, New York. Previously, J. Walter Thompson USA, New York, had handled about one-third of Unilever's network TV buying with the remainder at Botway. The change does not affect JWT's creative assignments for Unilever, and JWT retains media planning for the Unilever brands.

Copyright April 1998, Crain Communications Inc.

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