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Unilever dares Thais to wear black in anti-dandruff shampoo launch

Published on .

BANGKOK--Models dressed in shiny black costumes suggesting movie characters or actors, such as Charlie Chaplain, Zorro and Catwoman, werefeatured in the Oct. 22 launch of Clinic, Unilever Thai Holdings Co. Ltd's new anti-dandruff shampoo.

Celebrities invited to the "Dare to Wear Black'' launch at Bangkok's World Trade Center also wore black. The marketing idea is that people only dare to wear black if they are confident of not having dandruff.

Ammirati Puris Lintas, Bangkok is handling promotion.

Copyright October 1999, Crain Communications Inc.

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