NEW YORK-General Electric has invited its agencies to take part in a review intended to consolidate a potential $50 million media budget. More than 30 GE components will be involved.
PARSIPPANY, N.J.-Nabisco Foods Group breaks a new TV campaign today emphasizing how Milk-Bone dog biscuits-unlike soft snacks-can help prevent tartar buildup on dogs' teeth. Three spots from FCB/Leber Katz Partners, New York, show dogs wrestling with dental floss, electric toothbrushes and water picks. The tagline: "Give your dog something to smile about."
ST. PAUL, Minn.-The Zimmerman Group, Minneapolis, filed a six-count suit May 31, asking for more than $275,000 in damages and unpaid fees for its work on Fairmont Foods' line of Linda McCartney's meatless entrees. Fairmont fired Zimmerman in February. Zimmerman, in the suit filed in U.S. District Court, also claimed Fairmont broke copyright laws by using its storyboard and a free standing insert in rolling out the line. Funari Advertising, Edina, now handles the account.
NEW YORK-Two of Saatchi & Saatchi Advertising's highest-ranking New York executives are leaving-phase one of a massive restructuring under North American Chairman-CEO Bill Muirhead. Chairman-Chief Creative Officer Harvey Hoffenberg and Vice Chairman Richard Pounder will leave. Stan Becker will effectively replace Mr. Hoffenberg, but temporarily will remain chairman-chief creative director at Saatchi & Saatchi DFS/Pacific, Torrance, Calif. Michael Jeary, president-CEO of the San Francisco office, becomes New York CEO, a post Mr. Muirhead assumed earlier from Mr. Hoffenberg.
NEW YORK-Cox Enterprises would become the nation's third largest cable company with a $2.3 billion acquisition of most of Times Mirror's cable customer base. Analysts told the Dow Jones news service the transaction could be accomplished by an exchange of assets. Cox now is the seventh largest U.S. cable company.
NEW YORK-Reebok International has signed a deal with fledgling New York company On Ramp as the first athletic footwear marketer on the Internet. Reebok hasn't decided what services to offer.
TROY, Mich.-Angry Kmart Corp. stockholders criticized Chairman Joseph Antonini for the retailer's disappointing performance during a raucous June 3 annual meeting. "Our results were unacceptable," said Mr. Antonini, who said the solution is to continue to build and modernize U.S. stores.
MILWAUKEE-Miller Brewing is expected to formally retain Bates Worldwide, New York, this week for most of its estimated $150 million sports TV and local media buying responsibilities after a review of its current four agencies.
CALABASAS, Calif.-Lockheed Corp. is reviewing its estimated $10 million account after nearly 30 years at McCann-Erickson Worldwide, Los Angeles. A Lockheed executive said DDB Needham Worldwide, Dailey & Associates, D'Arcy Masius Benton & Bowles, all Los Angeles, and Kresser/Craig, Santa Monica, have been invited to pitch. McCann is still in the running.
WASHINGTON-Rupert Murdoch's press for expanded market penetration by his Fox network is undergoing Federal Communications Commission scrutiny. At issue is whether Fox's 1985 acquisition of six major-market TV stations violated FCC rules limiting foreign ownership.
NEW YORK-King World Productions, in licensing deals valued at $1.9 billion, has renewed "Wheel of Fortune" and "Jeopardy!" through 1999, and "The Oprah Winfrey Show" through 2000 in 70% of the country, Electronic Media reported.
NEW YORK-Meigher Communications is the sole U.S. company joining a partnership of European publishers and bankers to develop a pan-European computer online service. Europe Online debut early next year with 60,000 subscribers.
BEAVERTON, Ore.-Nike and agency Wieden & Kennedy, Portland, are said to be preparing a $35 million-plus late summer TV blitz for its athletic footwear lines. Major League Baseball superstar Ken Griffey Jr. has been tapped to tout cleated footwear and separate spots are in the works for tennis stars Andre Agassi, Jim Courier and Pete Sampras.
CINCINNATI-Outdoor tobacco advertising was banned last week by the Cincinnati City Council on a 6-3 vote. Effective July 1, 1996, tobacco ads will be barred from outdoor boards, buses and bus stops, and rights of way. Separately, the California Senate is to vote this week on a bill to eliminate tax deductibility for tobacco ads.
NEW YORK-National Football League Properties is mining NFL history to market and promote the league's 75th anniversary season. The league will expand its NFL Throwbacks line of vintage clothing to include jerseys and other merchandise, which NFLP estimates will generate $40 million in sales. American Express and at least one other national marketer have approached the NFL about tying into a Logo Athletic-Foot Locker promotion for a special Throwbacks jersey.
WASHINGTON-The U.S. Postal Service has narrowed the list of agencies pitching its estimated $70 million to $90 million account. Those making the cut include Foote, Cone & Belding, Philadelphia, and four New York shops: Backer Worldwide, Lowe & Partners/SMS, Saatchi & Saatchi Advertising and 19-year incumbent Young & Rubicam.
VANCOUVER, Wash.-Drypers, the nation's third-largest maker of branded diapers, has moved its multimillion-dollar account to Gerber Advertising, Portland, Ore. Black Rogers Sullivan Goodnight, Houston, was the previous agency.
WASHINGTON-The Electronics Industries Association's Consumer Electronics Group expects little attendance change but fewer exhibitors at this month's International Summer Consumer Electronics Show. Sega, Panasonic and Sony are among major marketers skipping the event. About 51,000 people and 800 exhibitors took part last year. The show, in Chicago since 1971, will be modified and moved to Philadelphia in May 1995.
CINCINNATI-Procter & Gamble is planning to introduce Oil of Olay Moisturizing Body Wash nationwide by fall with a $50 million marketing budget, including $30 million in advertising from Wells Rich Greene BDDP, New York, industry executives said. P&G would not comment.
PARIS-Euro Disney said the purchase of 13% to 25% of its stock by Prince Al-Waleed Bin Talal Bin Abdulaziz Al Saud of Saudi Arabia will not change its marketing strategy or free up any new resources for advertising. Euro Disney said it welcomed the new financial
partner but that "our marketing objectives are fixed and largely
autonomous from financial operations." Ogilvy & Mather, Paris, handles
Euro Disney's $30 million account.
MEXICO CITY-Pepsi-Cola Mexicana broke its first Mexican taste test
campaign in Guadalajara and Monterrey in late May, inviting consumers to
compare the soft drink with Coca-Cola. The $2 million campaign, handled
in-house, will expand nationally to a $20 million campaign this summer.
Pepsi plans to spend $750 million over five years on marketing,
distribution and production in Mexico, the world's second-largest
LONDON-Ionica, a telecommunications company that will compete with
British Telecom and Mercury in the U.K. starting in 1995, will hear
pitches from U.K. agencies for its $11 million account and make a decision this summer.
MADRID-Coca-Cola assigned the pan-European creative for its market-leading Aquarius sports drink to Casadevall Pedreno & PRG, Barcelona. McCann-Erickson remains agency of record. Casadevall also won the Spanish account from McCann. Casadevall's work will break in Spain by autumn and elsewhere by the end of the year. Spanish media buying stays at McCann's Universal Media.
RICKMANSWORTH, England-Chocolatier Ferrero U.K. moved its $15 million
media buying account to Initiative Media from TMD Carat, both London.
Ferrero did not indicate how the move will affect lead agency TMD's hold
on its business elsewhere.
TOKYO-The Telecommunications Council recommended to the Ministry of Posts
& Telecommunications that all Japanese households be tied to fiber optic
"information superhighway" networks by 2010. The council estimated the
cost of a high-capacity network at $521 billion, with $413 billion more
needed to lay underground fiber optic cables. The council recommended that
networks cover at least 20% of Japan's population, mostly in regional
capitals, as well as all the public facilities, such as schools, libraries
and hospitals, by 2000.
LONDON-Ayer Europe, preparing for a break with N W Ayer, New York, met with executives from Chiat/Day, Venice, Calif., sparking speculation that the two would join forces. N W Ayer has a minority stake in Ayer Europe but the two have no common clients. One Ayer Europe executive said the talks concern collaborating on accounts.
MELBOURNE-Adidas last week pulled a point-of-purchase poster from the Campaign Palace depicting a sports shoe injected by a syringelike object, captioned "Nobody said you cannot use performance-enhancing shoes." Adidas agreed to withdraw the poster after the government voiced concern that the poster would encourage youth drug abuse. However, Robin Berry, Adidas managing director, said: "An air pump is inflating the shoe-it's not the same as a syringe."
LONDON-MTV Europe last week began reaching Lebanon's 1 million TV homes under an agreement with Lebanese distribution company Multimedia, which will replace MTV Europe's 6 minutes per hour of advertising with local TV spots. Soft-drink, ice cream and sportswear marketers have signed up.
PARIS-French advertisers last week rejected ad agencies' collective demand for greater payments for campaigns, to compensate for revenue
losses in the wake of France's . Agencies banded together earlier this
year seeking more payment to recoup revenues lost under the law, which
bans media commissions and nearly eliminates media-generated income. The Union of Advertisers rejected the agencies' demand, officially calling it
a sign of defiance. The agency coalition has not responded.
BARCELONA-Casadevall Pedreno & PRG is discussing teaming up with any of at least five international networks, including DDB Needham Worldwide, in the event that it wins the pitch for Volkswagen's $200 million SEAT account. In this situation, SEAT could also pair Casadevall with incumbent Tapsa/N W Ayer, Madrid, or Tiempo/ BBDO, Barcelona. Both are pitching (AA, May 2, et seq.).
EMC Corp., Hopkinton, Mass., put its $4 million print-only account in review after ending its relationship with Clarke Goward Fitts Matteson, Boston. EMC makes data storage systems.
Bryan Foods, West Point, Miss., and Ogilvy & Mather, Atlanta, have ended their association. O&M cited management turnover, budget cuts and philosophical differences about advertising's role in the marketing mix.
Marriott Hotels, Resorts & Suites, Bethesda, Md., to Worldwide 1 on 1, New York, from FCB Direct for its estimated $15 million to $20 million customer loyalty direct marketing account.
Anheuser-Busch Cos., St. Louis, to the Glennon Cos. from inactive for its $10 million to $15 million Eagle Snacks account. Busch Media Group will handle media placement.
Lennox Industries, Dallas, to GSD&M, Austin, Texas, from Ross Communications, St. Louis, for the heating and cooling equipment manufacturer's $8 million to $12 million account.Tabacalera Espanola, Madrid, to Publicis FCB from Tapsa/N W Ayer for its $8 million Fortuna light cigarette account.
NBC Superchannel, London, to TBWA for its new $7.5 million pan-European account.
ITT Hartford, Hartford, Conn., to Houston, Effler, Hampel & Stefanides, New York, from McCaffrey & McCall for its $5 million to $8 million account.
Cirrus Air Technologies, Locust Valley, N.Y., to Saatchi & Saatchi Direct, New York, to roll out EarPlanes, a disposable device to alleviate airplane travelers' ear pain. Spending is estimated at $4 million.
Italian State Railway to Bozell, Testa, Pella, Rosetti, Milan, for its new $3.7 million account.
Rainbow Programming, Woodbury, N.Y., to Waring & LaRosa, New York, from Mezzina/Brown for its estimated $3 million to $5 million American Movie Classics and Romance Classics accounts.
Digital Pictures, San Mateo, Calif., to Woolward & Partners, San Francisco, for the interactive full-motion videogame maker's new $3 million account.EMI Music, Sydney, to Media Decisions from 14-year incumbent AIS Media for $3 million in media buying.
AGF Union Fenix Seguros & Reaseguros, Madrid, to Grey Trace, Barcelona, for its $2.2 million insurance account. The company is a merger of AGF Seguros, formerly handled by Unitros, Madrid, and La Union & El Fenix, a dormant account.
Connecticut Lottery kept incumbent Cronin & Co., Glastonbury, Conn., for its $2 million account after a review.
Action Packed Trading Cards, Itasca, Ill., to Gossage-McFarland Sports Marketing, Elm Grove, Wis., first agency for public relations and contract negotiations on its $150,000-plus National Hot Rod Association trading cards account.
Cartoon Network, part of Turner Broadcasting, to Butler, Shine & Stern, Sausalito, Calif., from in-house for broadcast and print creative. Media remains in-house.
Pepsi-Cola General Bottlers Chicago Division to San Jose & Associates from in-house for its $1 million-plus Hispanic regional marketing programs.
Gibson Greetings, Cincinnati, to W.B. Doner & Co., Cleveland, from in-house for its greeting card account. It's Doner's 10th new account this year.
Public Broadcasting Service is considering changes aimed at becoming more underwriter-friendly. Among changes under consideration are allowing marketers to display corporate mascots and use company spokesmen in on-air credits.
Ed Kelly, 37, to publisher of American Express Publishing's Food & Wine, from publisher of Departures. Mr. Kelly succeeds Douglas Fierro, 38, now VP for new-business development. Jack Laschever, 34, succeeds Mr. Kelly, from publisher of Your Company. Also as part of the shake-up, Nancy Smith, 44, to interim publisher of Your Company, from a consultant to American Express Publishing. All moves are effective July 1.
Snapple Beverage Corp., Valley Stream, N.Y., last week relaunched isotonic drink Snap-Up with a new name and a new outdoor campaign from Kirshenbaum & Bond, New York. The $1 million outdoor effort in New York and Los Angeles trumpets the new Snapple Sport name on bus sides, bus shelters and outdoor boards.
The latest in healthcare advertising comes from the generally pro-Clinton Healthcare Reform Project and the Republican Party, each with $500,000 flights. The former, from Chlopak Leonard Schechter & Associates and Squier, Knapp, Ochs, both Washington, aired in 10 swing congressional districts. The latter, from National Media, Alexandria, Va., features prominent GOPers rapping President Clinton's plan.
Checkers Drive-In Restaurants, Clearwater, Fla., tells consumers its 99 cents Champ Burger is "bigger than a Big Mac and thicker than a Whopper" in new commercials from the Martin Agency, Richmond, Va. Three spots kicked off last week in Southeast markets, bearing the tagline "One taste and you're ours."
COMINGS & GOINGS
David Weekes left as managing director of DMB&B/Weekes Morris Osborn, Sydney, to pursue "new business interests in the export wine industry, telecommunications and tourism." He was a founding partner in Weekes Morris Osborn in 1980, which D'Arcy Masius Benton & Bowles bought a decade later. Paul Williams, director of client services and a partner, succeeds Mr. Weekes. Chairman David Morris has taken on the CEO mantle after leaving his creative director post, taken on by principal Richard Osborn. The agency's name remains the same.
William Beverly Murphy, 86, former president-CEO of Campbell Soup Co., Camden, N.J., died of natural causes May 29 at a Bryn Mawr, Pa., nursing home. He was a Campbell executive from 1953 to 1972.
Mark Homchick, 37, to advertising manager, a new post at Kawasaki Motors Corp. USA, Irvine, Calif., from account supervisor, Inter-Image, Los Angeles, agency for Kawasaki Heavy Industries, the motorcycle marketer's corporate parent.
Peter E. Madden to vice chairman, a new post at Hill, Holliday, Connors, Cosmopulos, Boston. He's currently a member of the Massachusetts House; between 1985 and 1991, Mr. Madden was president-CEO of State Street Bank & Trust Co.
Ron Hartwig to exec VP-general manager, Hill & Knowlton, Los Angeles, from exec VP. He succeeds Tom Mattia, who succeeded Mr. Hartwig in January 1993. Mr. Mattia resigned last month. (For more people news, see Page 36.)
FOR THE RECORD
Fleming Co., Oklahoma City, Okla., last week offered $1.085 billion for competitor Scrivner. The deal would create the U.S.' largest food distributor with combined sales of $19 billion.
Sprint is talking to potential telecommunications partners in France, Germany and Japan as it seeks to expand its global presence, industry insiders said last week. Sprint wouldn't comment.
Major retailers last week reported mixed sales results for May. Wal-Mart Stores' overall sales reached $6.6 billion, while sales at stores open at least one year increased 4.7%. Still-struggling Kmart Corp.'s overall sales rose to $2.72 billion, while same-store sales declined 2.5%. Sears, Roebuck & Co.'s overall sales were $2.43 billion, and same-store sales increased by a healthy 8.8%. Dayton Hudson Corp. reported overall sales of $1.48 billion for the month, while same-store sales increased 3.5%. Analysts said results portend continuing growth in apparel and outdoor merchandise through June.
Chesebrough-Pond's USA has licensed manufacturing and marketing rights to Cutex nail and lip colors to Jean Philippe Fragrances, New York, effective Aug. 1. Terry Augenbraun, general manager of Chesebrough's cosmetics and fragrances unit, becomes an exec VP of Jean Philippe and president of its Premier Fragrances division, both new posts. J. Walter Thompson USA handles the account.
U.K. ad spending rose 1.7% to $13.7 billion in 1993, according to the country's Advertising Association. Radio enjoyed the largest increase-22%, to $291 million-followed by cinema, up 7.3% to $74 million. Direct marketing posted the only decline, off 5.9% to $1.4 billion.
Australian ad spending climbed 3.5% to $4.3 billion in 1993, following static growth since 1989, according to the Commercial Economic Advisory Service. Even so, suburban newspapers suffered a 33% decline.
Eastman Kodak Co. acknowledged its Motion Picture & Television Imaging unit is considering developing a weekly half-hour interactive TV show to promote movies, moviegoing and the Kodak brand. "Kodak Presents" is the show's working title. Last week, executives at Bozell Worldwide, New York, said they started shopping the idea to studios.
International Advertising Festival reported a record number of entries this year, with 3,931 films and 3,208 press and poster campaigns, up 3% and 31%, respectively, from last year. The Cannes festival runs June 19 to 25.
Pytka, Venice, Calif., collected the most honors at the Association of Independent Commercial Producers awards for best commercials in New York June 4. Pytka received 11 awards for Nike spots created by Wieden & Kennedy, Portland, Ore., and Apple Computer commercials for BBDO Worldwide, New York and Los Angeles. Propaganda Films, Los Angeles, was No. 2 with six awards.