Unilever and Microsoft Corp., as expected, have extended their U.S. online advertising agreement to Microsoft Network Web sites in Europe with a three-year, non-exclusive deal for the development of interactive and online marketing strategies for Unilever's key brands. Unilever will be the premier sponsor of the WomenCentral channel on MSN.com and will have dedicated Web sites, interactive displays and advertisements on MSN.com in France, Germany and the U.K. In addition, Unilever will place banners and advertisements on the MSN network. Financial terms of the deal weren't disclosed.
Copyright February 2000, Crain Communications Inc.