The 1994 Faberge Holiday Collection, unveiled in New York last month, is based on the designs of Peter Carl Faberge and a big departure for a company known for soaps and detergents.
Mr. Faberge is best known for the jeweled and enameled Easter eggs he created for the Russian royal family. In this country, the Faberge name has been most widely associated with Brut men's fragrances and toiletries marketed by Unilever's Chesebrough-Pond's unit.
The top-of-the-line item is the Pave egg, with only one to be produced. The $70,000 egg is decorated with 10 carats of diamonds. The collection also includes the Gorbachev Peace egg and the Malta egg.
Jewelry, as well as china, crystal, silks, and eyewear, are also included, with one place setting of china going for $375 and eyeglass frames fetching $250.
The line will be promoted by "carefully planned public relations events," handled by Cairns & Associates, New York, said Carol Francesca, VP-licensing division, for Faberge.
The Holiday Collection will be available in upscale jewelry stores and department stores.