Unilever claims the pyramid-shaped tea bag creates more room for the tea, thereby enhancing the infusion process and producing a better end result.
Lyons is Ireland's second-biggest grocery brand. Tea sales in Ireland are growing at an annual rate of 10%.
Unilever's U.K. tea brand, PG Tips, has already seen strong growth in sales of pyramid-shaped tea bags.
Copyright July 1999, Crain Communications Inc.