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Unilever merges food units

Published on .

Unilever on Monday announced it is merging its Thomas J. Lipton and Van den Bergh Foods units, creating a new unit simply called Lipton with $3 billion in sales. The move, effective in early 1997, stems from an A.T. Kearney study started in June, and is likely to result in some minor agency assignment shifts (AA, Aug. 26). Unilever's major agencies include Ammirati Puris Lintas, McCann-Erickson Worldwide and J. Walter Thompson USA, all New York.

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