Unilever has moved strategic media planning for its $320 million fabric and household cleaning products accounts in Europe out of its three roster creative agencies and into the two media specialists that already handle media buying for it. Initiative Media will handle Lever Bros. Co.'s European fabric cleaners, fabric conditioners and dishwasher products. CIA Blumedia gets all Lever Europe's household cleaners and hand dishwashing products. Creative for fabric and household cleaning products in Europe is handled by J. Walter Thompson Co., Ogilvy & Mather Worldwide and Ammirati Puris Lintas.
Copyright July 1997, Crain Communications Inc.