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Unilever poised for U.S. media review

Published on .

As agencies compete for Unilever's $30 million media account in Canada, the company is expected to initiate a review of all or part of its $700 million U.S. media account within 30 days. Agencies pitching in Canada are said to include incumbent Harrison, Young, Personen & Newell; Western International Media; Initiative Media; an alliance between J. Walter Thompson Co. and sibling Ogilvy & Mather Worldwide; and Carat, Canada. Botway Group, New York--which does most of Unilever's U.S buying--is expected to pitch the domestic business with Omnicom Group.

Copyright October 1999, Crain Communications Inc.

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