Unilever readies review for interactive media shop

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Unilever plans to announce the week of Sept. 4 it has launched a review for its first North American interactive media buying agency of record. The agency will handle allocation of spending among Unilever's existing interactive partners--America Online, MSN and iVillage--as well as media buys outside those relationships. Spending and contenders weren't available.

Copyright September 2000, Crain Communications Inc.

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