UNILEVER EXPECTS TO CUT 15% OF ITS SENIOR EXECS
Ongoing Management Restructuring Could Take Two Years
The media operations Mr. Simmons heads are becoming part of new Senior Marketing Officer Laura Klauberg’s duties, the Unilever spokeswoman said.
Ms. Klauberg was appointed last month to the new post, the first general marketing role that spans both the food and home and personal care units for Unilever in North America. Her duties also include agency relations and training programs for Unilever’s marketers.
Duties spanned all U.S. operations
Previously, Mr. Simmons was the only Unilever marketing executive with duties that spanned all of the company’s U.S. operations and has been the company’s primary representative to the rest of the marketing industry for several years, at one point co-chairing the Family Friendly Programming Forum of the Association of National Advertisers.
Mr. Simmons formerly headed marketing services for Helene Curtis and joined Unilever in 1996 when it purchased that company. He became Unilever’s vice president of media services in 1999 and in 2001 helped implement the North American portion of Unilever’s global move to communications channel planning with WPP Group’s MindShare, New York.