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UNILEVER TAPS IMPIRIC FOR SHAMPOO MARKETING

Published on .

(April 26, 2001) -- WPP-owned Young & Rubicam's Impiric, Chicago, was tapped by Unilever to handle promotional marketing for its Salon Selectives, Thermasilk and Finesse shampoo brands. Impiric won the assignment after a pitch. The budget was not disclosed. -- Cara Beardi

Copyright April 2001, Crain Communications Inc.

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