Unilever, London, boosted marketing spending by 4.4% to $6 billion in 1998, representing a record 12.8% of sales, Chairman Niall FitzGerald revealed at the announcement of the company's preliminary results today. Mr. FitzGerald said global marketing spending is unlikely to be significantly increased from 12% and 13% of sales. was ``what I'm comfortable with'' and is unlikely to be significantly boosted for there. Unilever profits before tax from continuing businesses and before exceptional items rose 11% to $5.46 billion in 1998, on a sales increase in continuing operations of 2% to $49.4 billion in constant exchange rates.
Copyright February 1999, Crain Communications Inc.