×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Union Bay ups budget for '99 to $10 mil

Published on .

Union Bay launches its spring 1999 campaign in February and plans to expand its marketing efforts with event sponsorship and a larger TV buy. The apparel company's campaign, from Toth Design & Advertising, Concord, Mass., breaks in March books and TV follows the second week in March. Spending is estimated at $10 million.

Copyright January 1999, Crain Communications Inc.

In this article:
Most Popular