×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

First Union taps Kent Cole Smith & World

Published on .

First Union Securities Financial Network named Kent Cole Smith & World (KCS & World), Chicago, as agency of record for its new independent brokerage business. A new, primarily print ad campaign themed "Move up to the first tier" will launch this month. Each spread ad is accompanied by multiple fractional ad pages, all geared toward driving readers to the financial company's Web site (www.firstunionsec.com). The budget was not disclosed.

Copyright January 2001, Crain Communications Inc.

Most Popular
In this article: