First Union taps Kent Cole Smith & World

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First Union Securities Financial Network named Kent Cole Smith & World (KCS & World), Chicago, as agency of record for its new independent brokerage business. A new, primarily print ad campaign themed "Move up to the first tier" will launch this month. Each spread ad is accompanied by multiple fractional ad pages, all geared toward driving readers to the financial company's Web site (www.firstunionsec.com). The budget was not disclosed.

Copyright January 2001, Crain Communications Inc.

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