Unisys breaks new campaign targeting business ISP needs

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Unisys Corp., Blue Bell, Pa., breaks a $40 million ad campaign on Jan. 18 in a bid to position itself as a Internet-service provider for large businesses. The print and TV effort by Grey Global Group, New York, breaks in The Wall Street Journal with images of techies wearing PC monitors on their heads. The computer heads imagery was created by True North Communications' Bozell Group, New York, formerly the agency for Unisys, but it had such high brand awareness among business decision-makers that the company decided to keep it.

Copyright January 2001, Crain Communications Inc.

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