United ad tries to bolster image

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United Airlines, Elk Grove Township, Ill., on Aug. 16 launched a campaign to bolster its image as the carrier suffers from traveler frustration due to widespread flight delays and cancellations. The page ad features a quote by Chairman Jim Goodwin--"This isn't getting us where we want to go ''--and a promise to eliminate "thousands of flights before they get published'' to minimize traveler displeasure. The ad broke in USA Today and The Wall Street Journal, as well as regional publications in the key markets of Chicago, Denver, Los Angeles, San Francisco and Washington.

Copyright August 2000, Crain Communications Inc.

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