United Airlines, Elk Grove Township, Ill., on Aug. 16 launched a campaign to bolster its image as the carrier suffers from traveler frustration due to widespread flight delays and cancellations. The page ad features a quote by Chairman Jim Goodwin--"This isn't getting us where we want to go ''--and a promise to eliminate "thousands of flights before they get published'' to minimize traveler displeasure. The ad broke in USA Today
and The Wall Street Journal
, as well as regional publications in the key markets of Chicago, Denver, Los Angeles, San Francisco and Washington.
Copyright August 2000, Crain Communications Inc.