United Cerebral Palsy will announce on Sept. 23 deals with First Virtual Holdings, Yahoo!, Double Click, iVillage, Link Exchange and others for charitable contributions on the Web. First Virtual is designing interactive banners where contributors can donate money to UCP using virtual PIN account service without leaving the site. The other partners are donating impressions on their sites, in a new kind of public service banner ad. The UCP interactive banners designed by First Virtual include contributor information and an archery target shooting game.
Copyright September 1997, Crain Communications Inc.