Interactive 8, New York, has been named agency of record for United Media's online advertising. United Media licenses and syndicates such comic strips as "Dilbert," "Peanuts," "Robotman," "Wallace & Gromit" and 25 other leading comic strip artists and political cartoonists. The first banner campaign will be designed to build traffic traffic and increase sales at the Dilbert Store and Snoopy Shop. The next campaign will promote the relaunch of United Media's home Web site
Copyright December 1997, Crain Communications Inc.