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United names finalists in $100 mil review

Published on .

United Airlines on Wednesday narrowed its $100 million account review to four agencies: incumbent Leo Burnett Co., Chicago; Fallon McElligott, Minneapolis; TBWA/Chiat Day, Venice, Calif; and Young & Rubicam, New York. They will make a final presentation to a group of United's most senior executives Oct. 8, with a decision expected soon after.

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