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United review decision near

Published on .

The $100 million United Airlines review is scheduled to be decided this week. After meeting with the airline Tuesday to discuss staffing, TBWA Chiat/Day execs were said to be disappointed but still hopeful, leading some agency execs to predict a splitting of the account as a likely outcome.

Young & Rubicam, New York, was asked to send undisclosed presentation material to United this week. Industry speculation is Fallon McElligott, Minneapolis, and Y&R are lead contenders for a divided account. The other challenger in the review is 31-year incumbent Leo Burnett Co., Chicago..

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