NBC restructured its NBC Interactive division, forming five operating units--NBC Digital Productions, NBC Local Interactive Media Operations, NBC Advanced Technology, NBC Partnerships and NBC Interactive Business Development. The digital group, headed by Senior VP-General Manager Edmond Sanctis, will operate NBC.com, NBC Intercast and other ventures. The local group, headed by Executive Director Julie Buchholz, will manage interactive activities of local affiliates and owned stations. Chris Glowacki will head the business development unit, assessing new-business opportunities and acquisitions, while Jim Spencer will be director of partnership operations, overseeing the relationship with Microsoft Corp. on MSNBC.
Copyright March 1997, Crain Communications Inc.