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Universal, Attitude link for kids' site

Published on .

Universal Studios Online teamed up with Attitude Network to create a Web site based on Universal's kid-themed properties, such as "Hercules: The Legendary Journeys," "Woody Woodpecker" and "Rocky and Bullwinkle." The site is the first major Net offering from Universal that's specifically for kids.

In addition, Attitude will be charged with selling ads on Universal Studios' Web site.

Copyright June 1997, Crain Communications Inc.

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