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Universal hands DDB Needham $120 mil

Published on .

Universal Studios has chosen DDB Needham Worldwide, New York and Los Angeles, for its media planning and national buying, about $120 million in billings. Focus Media, Los Angeles, gets all local buying, about $40 million to $50 million. TN Media, New York, was also in the review.

Copyright December 1997, Crain Communications Inc.

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