Universal Studios On-Line and Web company Cybernautics
will work together to create promotions driving traffic to Universal's Web
site. Under terms of the agreement, Cybernautics, based in Sausalito, Calif., will open offices within Universal Studios New Media Group in Los Angeles. Cybernautics will create Web concepts for Universal's movie properties, drive traffic to the sites and help develop sponsorships. Cybernautics has also worked with Standard & Poor's, iChat, iVillage and Women's Wire.
Copyright May 1997, Crain Communications Inc.