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UNLEASHING MACK ADS

Published on .

Mack Trucks bulldogs the competition in four print ads for roadside service, diesel engines and garbage trucks. The campaign, themed "Drive one and you'll know," features Mack, the bulldog mascot. The pooch plays a red-capped mechanic, diesel connoisseur and garbage glutton in the spreads, breaking in summer editions of trade magazines. Carmichael Lynch, Minneapolis, is the agency.
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